Online Conference Systems, Seminar Nasional Teknologi Pendidikan

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Transformasi UMKM Dari Bisnis Konvensional Menjadi Bisnis Online Berbasis Digital di Masa Pandemi COVID-19
Muhammad Ihsan Said Ahmad, Nurjannah Nurjannah, Syamsu Rijal, Muhammad Ilyas Thamrin Tahir, Muhammad Hasan

Last modified: 2021-07-02

Abstract


Entering the fourth month of 2020, conditions in the business world have begun to decline, as a result of the COVID-19 pandemic. Various areas affected by the COVID-19 pandemic and social distancing policies. However, during the COVID-19 pandemic, MSMEs have the opportunity to survive and develop with the support of technological developments in an increasingly advanced digital era, and a large number of consumers who have now switched to online sites. This study aims to determine the transformation of MSMEs from conventional businesses to digital-based online businesses during the COVID-19 pandemic. This study uses a qualitative descriptive method. Information is combined and broken down using a clear testing approach that links certain elements to current empirical phenomena. The findings of this study show that MSME players have the opportunity to transform their business into a digital-based online business with the aim that they can reach a wider range of marketing because it is done online

Keywords


Transformation of MSMEs; Conventional Business; Online Business; Digital; COVID-19

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